Sign gives businesses freeway visability

Sign gives businesses freeway visability
By Brian Miller and Karl Dumas | May 17, 2008

Later this year, a tall freeway-oriented sign will arise in Fairfield's Gateway commercial district. Here's the scoop on the sign and why it's needed.

At the Planning Commission meeting May 14, city staff and project proponents presented a proposal for a 65-foot-tall sign to be installed within the Fairfield Gateway Special Sign District at the rear of the Kaiser Permanente medical office.

The district provides for the placement of as many two signs in the Gateway to advertise businesses within the district boundaries. The district basically encompasses Gateway and Travis boulevards, and Pennsylvania Avenue.

The 80-foot-tall Westfield sign at the Travis Boulevard/Interstate 80 interchange was the first to be erected. The proposed 65-foot-tall sign would be the second.

Like the Westfield sign, the new sign would advertise multiple businesses in the project area. However, it will not contain an electronic reader board.

The city's Economic Development Division has been working with property owners in the Gateway area on the development and design of the second sign.

It would be primarily designed to advertise businesses located within the Gateway Plaza shopping center, which is home to Trader Joe's, Party City, OfficeMax, Ross, Babies 'R' Us, etc., as well as Kaiser Permanente and other businesses within the Special Sign District.

See the complete story at the Daily Republic Online.