Monday, April 19, 2010

Fairfield Rides the Wave of New Technology to Market Tourism

April 19, 2010 (916) 972-1650

Fairfield Rides the Wave of New Technology to Market Tourism

FAIRFIELD, CA – In an increasingly more competitive tourism marketplace it is critical for destination marketing organizations to become an active participant in an ever changing world of technology. Posting, texting and tweeting are now the tools of the trade for attracting visitors. The Fairfield Tourism Association is keeping pace in this wave of new technology, making it more convenient for consumers and travel professionals alike to receive the latest information about attractions, wineries, lodging, dining, activities, and events in the area.

“We are committed to engaging people to visit Fairfield and the Suisun Valley through social media sites such as Facebook, Twitter, and YouTube and expanding accessibility to our Web site,” said Beth Javens, Executive Director, Fairfield Tourism Association.

Here’s a run down of what the tourism association is involved with

• Web Site – The Fairfield Tourism Association Web site now features an interactive visitor guide on the home page, which allows visitors to flip through the pages for the latest information about Fairfield. The site also includes an online tracking mechanism that pinpoints referrals made to area hotels, attractions and restaurants from the Fairfield Tourism Association Web site. Google Analytics is being used to track visitation to the Web site, show how visitors found and explored the site, and note how their visitor experience can be enhanced.

• Mobile Web Site – A mobile platform has been designed to reach tech savvy visitors who use their mobile devices (Blackberry, iPod, iPad, cellular phones) to access travel information. The same useful travel information found on the Web site is available to mobile device users.

• SMS (Short Message Service) Text Response. The Fairfield Tourism Association Text Message Response Program allows visitors to access information immediately via short text messages from their mobile devices. The latest campaign – “Text keyword STAY to 95495” – connects SMS users to the Web site, where they will find specials and deals at hotels and attractions and can participate in surveys and more. The campaign is included in Fairfield Tourism Association advertising and can also be found on the giant readerboard adjacent to I-80 in Fairfield. Messaging charges apply based on specific cell phone plans.

• Facebook – Join the growing fan base of nearly 250 fans of the Fairfield Tourism Association and learn about what’s happening in Fairfield and special offers from local businesses. Fans can also post comments about their favorite visitor experiences in Fairfield.

• Twitter – The Fairfield Tourism Association Twitter page is a great source for instant updates on upcoming events and activities in Fairfield and the Suisun Valley.

The Fairfield Tourism Association, a destination marketing organization, was created by a Business Improvement District consisting of 18 Fairfield hotels to market and promote tourism to the area, including overnight stays. For more information about the Fairfield Tourism Association, call (707) 761-9668 or visit

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1111 Webster Street ▪ Fairfield, CA 94533 ▪ (707) 761-9668 ▪