Jelly Belly looks for growth in new markets

Jelly Belly looks for growth in new markets
By Staff Writer, 19-Jan-2006
Related topics: Processing equipment & plant design

US confectioner Jelly Belly plans to expand its international markets by constructing a new plant in Thailand.

The company currently distributes in 25 international markets and believes a new factory in Asia dedicated to international sales will boost growth worldwide.
Construction of the plant based in Rayong, Thailand is expected to begin within six months and products should be distributed within eighteen months.

The Thai facility, which will be approximately 50,000 square feet with room for expansion, will be the confectioner's third manufacturing base.

All products manufactured in Thailand will be distributed amongst Jelly Belly's overseas markets.

Jelly Belly currently produces over 100 confections from plants in Illinois and its headquarters in California.

The family owned business' most famous product is the Jelly Bean, which is made in 50 different flavours.

Fourth generation company chairman Herman Rowland expressed the importance of the new facility for the Jelly Belly's growth.

"We see tremendous potential in the international markets, and this manufacturing facility will help us build business overseas," he said "The candy manufactured in the new Thailand plant will be earmarked for distribution in international markets."